The business of fireplaces proved lucrative. So lucrative, in fact, that Bromwell’s split its home goods and hearth-centric divisions in 1923. The Grewes—only the second family to own the business since the original Bromwells—purchased the fireplace division and opened a store in Cincinnati. The housewares division left for Indiana.
That began Bromwell’s second act.
For the next eight decades, the Gerwes and their fireplace store continued writing the story of Bromwell’s in Downtown Cincinnati. By the mid-2000s, though, Gary Gerwe decided he was ready to sell the brand. While Bromwell’s recognition was strong, the business had grown tired. He found a prospective buyer and prepared to move on.
That’s when Bromwell’s third act began.